I hate to follow you

The ever-increasing growth of technological advancement has, in all practical purposes, changed the social structure and processes at a massive scale. What used to be a private social interaction can now be made public, with densely-packed interconnectedness as the main form of relationship dynamics (Yusainy, Chawa, & Kholifah, 2017). One of the main characteristics in social media interaction is that the users are free to choose who they would like to befriend (“friending”) on Facebook, or who to keep tabs on (“following”) on Instagram and Twitter. Virtual friendships, however, are not necessarily driven by social desires, but can also be based on antisocial motives such as envy and schadenfreude.

By Koesrina Rahma Faradisa and Ircham Darmawan (2019).

Supervised by Cleoputri Yusainy

Individual article can be downloaded here.

This experiment is a part of a study entitled:

  • Yusainy, C., Adila, I., Kusumastuti, A., Hikmiah, Z., Faradisa, K. R., & Valentinovich, K. V. I hate to follow you:  From Indonesian ‘julid’ to Russian ‘zloradstvo’. Under review in Psychology of Popular Media Culture.